Tuition $100
4 Weeks Online
This marketing management course will show you the main aspects of and tools involved in important market research processes today. You will also be shown the main marketing strategies that suit different types of companies, and how to evaluate marketing strategies. This will teach you marketing management skills in a simple, straightforward manner, and give your marketing skills and résumé a valuable boost.
Market researchers help capture important marketing insights, which then inform crucial decisions made by marketing managers. This course will give you an understanding of the process of marketing research and core marketing concepts. You will learn how the marketing of services differs from the marketing of goods. You will also learn about the theory behind modern marketing and how it has evolved over the years. As you progress through the course, you will learn the limitations and criticisms of marketing theory, the important features of competitor analysis, the marketing decision problem, and the exploratory research methods and techniques. Soon, you will be able to analyze a company’s marketing strategy and become familiar with the PESTEL framework, the SWOT Analysis, and the marketing information system. You will also know what is involved in competitive analysis as well as the components of a marketing information system.
By taking this online marketing course, everything from developing marketing strategies to analyzing customers will be taught to you clearly and simply. You will learn about crucial marketing management and market research tools, and give your marketing skills a significant boost. So, if you are a marketing professional or a student who wants to have a career in the world of marketing, check out this course and upskill today!
What You Will Learn?
Define the process and function of marketing
Explain the key marketing concepts
Contrast and compare how marketing of services differs from marketing of goods
Discuss how marketing theory has evolved
Recognize the limitations and criticisms of marketing theory
Discuss important features of competitor analysis
Identify the objectives of marketing
Describe ways to analyse a company’s marketing strategy
Discuss different marketing strategies
List examples of;exploratory research methods and techniques.
Instructor
